How to trade options and wine


For example, a well known, but boutique winery with limited production, located far from a major city and in a tourism region that's not known primarily for wine might decide to offer winemaker-hosted tastings on weekends and by appointment during the week.

Their primary sales strategy might be built around mail order and restaurant sales. For wineries in major tourism regions the strategy can be quite different because a certain level of regional visitation is already guaranteed. Especially where many wineries are present, the opportunity to differentiate and cater to a broad range of the market takes on greater importance. In this case it may be viable to offer a scheduled tour and tasting for large coach groups.

There are several methods for conducting cellar door tastings and you might choose one or a combination of options. The choice depends on a number of factors. Consider the merits of private and structured tastings for specific groups and appropriate delivery formats.

For example, a seated tasting format with pre-poured wines may work better for a large wine-interested group than standing at the bar. A little imagination and clever use of space and dollars can transform a "standard" tasting into a memorable experience. The tasting experience PDF.

This is a common question among winery operators and one for individual — or even regional — consideration. There are very few businesses in the world that give away free samples of their product without an expectation — or indeed a guarantee — of a purchase. This includes labour as well as fixed and variable costs associated with running a cellar door.

This means creating tasting experiences that are different to standard offerings. Think about it from the consumer perspective too. International visitors, however, are quite used to paying for service. Many wineries approach it this way: This approach has the advantage of segmenting your visitors into those who are serious and those who are not. It does not mean treating people differently in terms of quality of service! Another advantage of charging for certain tasting experiences is that you now have a product to offer to tour operators upon which they can earn a commission.

This is particularly relevant if you are looking to work with day or charter tour operators who can bring regular groups to your door. And it does cost more to provide dedicated staff to service these groups. The key is to offer value for money and an experience that is clearly different to that which you provide for independent travellers. For wineries in major tourism regions the strategy can be quite different because a certain level of regional visitation is already guaranteed.

Especially where many wineries are present, the opportunity to differentiate and cater to a broad range of the market takes on greater importance. In this case it may be viable to offer a scheduled tour and tasting for large coach groups. There are several methods for conducting cellar door tastings and you might choose one or a combination of options. The choice depends on a number of factors. Consider the merits of private and structured tastings for specific groups and appropriate delivery formats.

For example, a seated tasting format with pre-poured wines may work better for a large wine-interested group than standing at the bar. A little imagination and clever use of space and dollars can transform a "standard" tasting into a memorable experience. The tasting experience PDF. This is a common question among winery operators and one for individual — or even regional — consideration.

There are very few businesses in the world that give away free samples of their product without an expectation — or indeed a guarantee — of a purchase.

This includes labour as well as fixed and variable costs associated with running a cellar door. This means creating tasting experiences that are different to standard offerings. Think about it from the consumer perspective too.

International visitors, however, are quite used to paying for service. Many wineries approach it this way: This approach has the advantage of segmenting your visitors into those who are serious and those who are not. It does not mean treating people differently in terms of quality of service! Another advantage of charging for certain tasting experiences is that you now have a product to offer to tour operators upon which they can earn a commission. This is particularly relevant if you are looking to work with day or charter tour operators who can bring regular groups to your door.

And it does cost more to provide dedicated staff to service these groups. The key is to offer value for money and an experience that is clearly different to that which you provide for independent travellers.

Combining tours and tastings is a forte of the great Champagne Houses of France. The package being sold is a complete experience, designed to educate, entertain and ultimately result in sales.